Who Is Sauravjit Singh (SJ)?

Updated 4 Nov 2026

Sauravjit Singh, known as SJ, is the founder of Spettro Vision Pvt. Ltd., a New Delhi digital marketing agency he started in 2013 as SJ Online Solutions. He specialises in technical websites and AI SEO: making businesses easy for Google and AI assistants to understand and recommend.

Education

SJ was schooled in Dehradun and holds a B.Tech in Electronics and Communication Engineering from Indraprastha University, Delhi.

Career

• 2012: started as a network engineer in the government sector, working with ECIL and the Delhi Police.
• 2013: founded SJ Online Solutions, a digital marketing agency in Delhi.
• 2017: incorporated Spettro Vision Pvt. Ltd.
• 2019: launched Standee.in, a B2B print e-commerce business.
• 2023: expanded to Toronto with 5Digital and Lesto Logistics.
• 2024: started Spettro Studios, a podcast and video studio in New Delhi.

He also runs SpettroAI, which builds AI chatbots and agents for Indian businesses, Spettro Influencer, an influencer marketing platform, and @dailyworlddecoded, a Hinglish channel on finance, auto, tech and geopolitics.

What he works on

SJ's engineering background shows in how the agency approaches marketing: site structure, speed, schema and data first, then content. His current focus is AI SEO, helping clinics, consultancies and B2B suppliers get named when buyers ask ChatGPT or Gemini for recommendations.

Working with SJ

SJ leads strategy for Spettro Vision's key accounts and speaks on AI SEO and digital marketing for Indian businesses. He co-leads the agency with Manmeet Kaur, who heads marketing. Read more about Spettro Vision.