Conference Marketing in Delhi: How We Fill Halls, Not Just Feeds

By Sauravjit Singh (SJ), Founder · Updated 4 Nov 2026

Spettro Vision is a New Delhi agency that has marketed conferences since 2013, with most of that work for doctor-led medical and dermatology events held in the city. This page explains how a Delhi conference is actually marketed, what it costs in effort, and what we have learned running it for organisers like the ACAAD team at Sir Ganga Ram Hospital.

Why Delhi conferences are their own problem

Delhi has more conferences per month than almost any Indian city, and they compete for the same delegates. A dermatologist in South Delhi may be invited to three CME events on the same weekend. Your marketing is not fighting indifference; it is fighting a full calendar.

The organisers we work with usually face three specific gaps. Registrations come in late and in a rush, which makes catering and hall planning guesswork. Faculty are senior and busy, so their content has to be captured in minutes, not hours. And sponsors want proof of reach after the event, which most committees cannot produce.

What we actually did for ACAAD 8.0

ACAAD is Sir Ganga Ram Hospital's annual aesthetics and dermatosurgery conference. For the 8th edition we built the conference website at acaad.in and ran the Meta ad campaign that pushed delegate registrations. The site was planned around one job: get a doctor from an Instagram ad to a completed registration in as few taps as possible.

The lesson we took from it: medical delegates respond to faculty and topics, not to generic "register now" creatives. Ads that named a specific session and speaker consistently pulled better than event-branding ads. We now build every medical campaign around the programme, not the logo.

Registration forms that doctors actually finish

For the IADVL Delhi State Branch we built digital registration forms that are reused brochure to brochure and write straight into Google Sheets for the organising team. That sounds small, but it removed the biggest point of friction we see at Delhi events: delegates filling a PDF, scanning it and sending it on WhatsApp. Fewer steps means more completed registrations, and the secretariat gets a live list instead of a pile of attachments.

Our three phases

• Before: save-the-dates, faculty announcement creatives, session teasers and targeted Meta campaigns to the specialty audience, with a registration page built for mobile.
• During: same-day reels and stories from the venue so delegates still deciding can see the energy and walk in for the afternoon sessions.
• After: highlight reels, faculty clips and a content bank the committee and sponsors can reshare, plus a simple reach report for sponsor renewals.

Which events we take on

We are strongest with medical and specialty conferences, industry summits like the DAAS Summit (we built daassummit.com) and trade conventions. If your event is outside Delhi, we can still run the pre-event and post-event work remotely, and send a crew or partner with a local shooter for the event days. See the full conference marketing service for engagement options.